about me

Success isn’t just about great products—it’s about bringing them to market the right way. Over the past 20 years, I’ve helped startups, scale-ups, and enterprises design data-driven Go-to-Market strategies, scale Customer Success, and build digital business models that last.

From Strategy to Scale,
Driving Growth with Purpose

From introducing advertising and data monetization at Odigeo, to shaping performance marketing strategies at Axel Springer, to scaling global Customer Success at Adform—every challenge sharpened my focus: Aligning product, value creation, and execution for sustainable growth.
Now at Rheinmetall, I apply these principles to digital transformation, building frameworks that turn ideas into scalable, market-ready solutions.